Willems recruited then Nashville-based touring artist and Appleton homeowner Cory Chisel to join the founding team along with Willems' staff. The festival concept was created by marketing executive Dave Willems and Willems Marketing, Inc which specializes in community and non-profit projects. Started in 2013, the four-day festival runs the first weekend in August, Thursday through Sunday, and is a collaborative community event with support from nearly 50 business and community sponsors.
Mile of Music (also known as MoM or The Mile ) is an annual all-original music festival located in downtown Appleton, Wisconsin. Americana, Roots, Folk, Indie, Indie rock Singer/Songwriter
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